Now that there are so many people using social media platforms, when businesses post, it gets lost in the feed of everyone else’s day-to-day status updates. One trend that’s going to start infiltrating small businesses is boosting social media posts for advertising. Even though your business will have to spend some cash to do it, your post will reach so many more people by having it boosted. You don’t have to boost every post, but this tactic would be ideal for important messages, upcoming events, driving people to your website, etc.
With the growth of the digital age, small businesses should start to see video chat meetings becoming a bigger trend. Also, more in-person meetings will start to take place rather than emailing back and forth. By having face-to-face interactions, you personalize your business and create a real connection with your client.
With more and more Millennials entering the work force, many are starting to find that starting their own business, the freedom of being their own boss and creating their own income will become more appealing. Seeing this generation start to make their mark on the world is going to become a big trend in the near future.
Marketing to these young Millennials will also be key to your business. Millennials are very tech-dependent and rely heavily on social media for product and business reviews. Impressing this generation will benefit you and your business tremendously because they will spend over $1 trillion this year!
Lastly, content is key. The more content you have available for your clients and target market to sift through, the more you’ll capture their attention. A great way to create content, especially online content, is to blog. Blogging is also a great way to increase your search engine optimization (SEO), but that’s just a whole different story I’ll save for another day.
Changing your ways may seem a little uncomfortable, but jumping on this bandwagon could truly help you expand your business. Start with one, measure the success and then comment and let us know how it’s helping you!