Want to connect with the most technologically-connected (for now) and socially-minded generation? Well, grabbing the attention of millennials can be tough – in fact, if they’re reading this blog right now, they are probably listening to music on Spotify, Snapchatting, and looking for a deal on Airbnb at the same time!
Who are these folks?
- They were born somewhere from 1982 to 2004
- They are currently 13-35 years old
- Macomb County has approximately 265,000 millennials (30% of the county’s total population), based on 2010 U.S. Census figures.
Connections count: Millennials are ready to find you… and share on social media, but where will they do their sharing? A recent study showed that Facebook is still popular, but could lead to depression or anxiety (all of that social comparison is getting to us). Who knows how much this impacts millennials, but we do know that they are a “quick to cool” generation, so it’s more important to keep tabs on all of the different, trending types of social media, rather than focusing on just one.
Let them discover: When Wrigley’s 5 Gum was launched (with millennials squarely in their target market), they learned through consumer research that this group wanted excitement and intrigue, but they didn’t want to be told about it – this group wanted to find out on their own. That’s what led 5 Gum to name their flavors Flare (instead of cinnamon) or Cobalt (instead of peppermint). Millennials like digging deeper into something – just don’t make them spend a lot of time looking as they might head onto the next big thing!