BRAG Co-Chair and owner of RS Solutions Online
1) Join a BRAG Group - $100 one-time fee for Chamber members
2) Join BRAG Community Facebook - It’s FREE
3) Have your own website with your own domain name - The bigger the better, but any kind will do
Other FREE Opportunities
Create two Chamber coupons for your business: One Member-to-Member coupon and one Member-to-Public coupon with a link back to your website. Coupons are displayed in the coupon offering section of the Chamber website, and on your firm’s Chamber listing. The link to your website will increase your traffic (visitors to your website). The more traffic you have will increase your conversion rate (a visitor that takes some kind of action on your website). For example, a visitor buys something or completes a form on your site. The more visitors get to your website, the higher your Google ranking will be. A Google ranking is when anyone searches for your type of business by using Google, the higher ranking you have in the search results. Your goal is to be on the first page of a search result, because most individuals select from the first page Google results.
Create a Chamber Connection “Member News” story. Every Chamber member gets four free Chamber Connection posts per year with their Chamber membership. Additional display ads or e-blasts can be purchased from the Chamber. Your post will be sent to the more than 3,000 Chamber Connection email contacts that receive the “Connection” every Tuesday morning. More exposure is good for your business, and as a side benefit, the more visitors you get to your website via a Chamber Connection post, the higher your Google ranking will be.
If you are a BRAG member, join the BRAG Community, a “closed group” on Facebook. You must receive an invitation to participate as it is closed to non-BRAG Chamber members and the public. There is no fee for joining, but you must be in BRAG to receive an invitation. About half of all BRAG members are listed the BRAG Community Facebook site. You get instantaneous exposure to those BRAG members, and it’s managed by BRAG Core members (the Chairs of various BRAG Groups). BRAG is about networking and referrals, so you’ll get instantaneous exposure to about half of all BRAG members.
Learn and understand your FREE Chamber Referral Report (YTD), a free service available to all Chamber members. Any action you take to promote your business can be measured by the Referral Report. For example, if someone clicks on your Chamber coupon, that action is recorded. If they then click on your website link and go to your website (creating traffic), that is also recorded. You can then view the actions within a time frame you choose. Measuring the effectiveness of Chamber promotions is knowledge based on facts. If you get the results you want, do it again. Look at your numbers, and then make a decision on your next promotion based on hard data. Results matter.