By: Ashley Edwards, Director of Marketing & Communications
Chambers of Commerce are stronger than ever. By joining, you get member-only, perks, exclusive advertising and networking opportunities, and a whole lot of exposure for yourself and your organization.
Small businesses represent the largest segment by number of most local chamber membership rolls. Results in the research study by The Shapiro Group, Inc. and Market Street indicate the impact of local chamber membership on small businesses is very powerful. If a consumer knows a small business is a member of its local chamber, the business enjoys a 44 percent increase in its consumer favor-ability rating, a 51 percent increase in consumer awareness, a 57 percent increase in its local reputation and a 63 percent increase in the likelihood that consumers will patronize the business in the future. (Source: American Business Magazine)
Research indicates that chamber membership stimulates business-to-business commerce in the local community. Other businesses in town are more likely to do business with you and your company if you are a member of the local chamber. Because a major part of a small business typically comes from business-to-business services, it is essential to maintain a positive standing within the local business community.
(Source: American Business Magazine)
There is one important thing to know, it takes time! Time for a business to establish its image and reputation in the community. People like doing business with people that they trust, and trust must be earned.
Here are list of the top reasons that you should join the Chamber:
- Networking: It's not just who you know, it's who others know. Networking is a powerful tool to grow your business and professional network. To check out our networking and BRAG groups click here.
- Visibility: Stand out and get noticed in your community.
- Credibility: Raise your reputation through membership.
- Discounts: Increase your purchasing power through members-only discounts and perks. To view our current member-to-member and member-to-public discounts click here.
- Have a Voice: Gain a say in what happens in government through the Chamber advocacy efforts.
- Learning: Get a competitive edge over non-members with exclusive training opportunities on a variety of hot topics.
If you still don't think you have time join and participate in the Chamber, consider the following:
- Most consumers (59%) think that being active in the local chamber of commerce is an effective business strategy overall. It's 29% more effective, however, for communicating to consumers that a company uses good business practices and 26% more effective for communicating that a business is reputable.
- If a company shows that it's highly involved in its local chamber (e.g. sits on the chamber board), consumers are 12% more likely to think that its products stack up better against its competition.
- When a consumer thinks that a company's products stack up better against the competition because the company is highly involved in its local chamber of commerce, it is because he or she infers that the company is trustworthy, involved in the community and is an industry leader.
- When consumers know that a restaurant franchise is a member of the chamber of commerce, they are 40% more likely to eat at the franchise in the next few months.
- When consumers know that an insurance company is a member of the chamber of commerce, they are 43% more likely to consider buying insurance from it.
Why waste any more time? Join the Chamber today and be a part of our growing business community.
Contact Gina Rieck about new membership and what benefits may be important to you.
586.731.5400 x 15 or firstname.lastname@example.org.