By: Ashley Edwards, Director of Marketing & Communications, SHRCCI
Are you new to social media? Is this platform even the right fit for your business or target audience? Developing a social media marketing strategy can be tough if you aren't tech savvy or familiar with these new trending platforms. Below is a list of mistakes to avoid when developing the best social media strategy for your business.
1. Trying to use every social media network:
There are so many different platforms to use: Facebook, Twitter, Linkedin, Snapchat, Instagram, Pinterest, YouTube and more. Not all of them are going to work best for the audience you want to reach. Each is designed for a different type of content, so it is important to figure out which ones will work best for your company.
2. Failing to identify a target audience:
Not all social media users are the exact same. First it is important to know who you are looking to target, if you have a home repair business it wouldn't be very effective to be connecting with young professionals who aren't homeowners. Figure out the audience you want to reach and cater your content and choose the platform appropriate for that audience.
3. Posting without a clear strategy:
It's far too easy to waste a lot of time posting entertaining memes on social media that don't help you reach your goals. Outline your social media strategy and the type of content you want that to reflect.
4. Posting too much or not enough:
Unfortunately, there isn't a magic number when it comes to this one. However, researching your analytics and the platform you are using you can tell what times of day are the best to post. Some platforms will actually hide your content if you are oversharing or posting too much.
5. Using social media as a one-way tool:
The best thing about social media is that it allows for two-way conversations. If you are just using it to push out your message and not to interact with potential customers, you are missing out.
6. Ignoring other businesses and accounts:
Don't put yourself in a bubble. Engage with other businesses and accounts by sharing their content or simply commenting on it. Even teaming up to attract bigger audiences is something that could be beneficial to your social media strategy.
7. Skipping analytics and measurements:
It is vital that you keep a close eye on things like followers, likes, clicks, sales, conversions, website visits, and so much more. If you regularly keep track of your social analytics this can help address what are the best times to reach your audience and who is clicking through on your links.
Do you need help managing your current social media strategy or maybe even getting one started? Check out the Chamber directory, we have a lot of great businesses to choose from that can help you with your social media marketing strategy and grow your online media presence.