There are six basic approaches to establishing your brand.
#1 Establish your Unique Selling Position
Simply put, your USP is what makes your business different from everyone else in your market. A strong unique selling proposition can help you attract and retain customers.
#2 Develop a Custom Logo and Brand Image
To create a 'brand' for a company is to create their image, and to promote that image with campaigns and visuals. The ultimate goal of a brand is to make a company a unique and recognizable, and to project a desired image. This includes a well developed logo, not a clip art creation, but a studied and planned effort that hones in on the right representation for your business.
#3 Create Print Marketing Materials
While "on-line" is the new part of marketing, and there are still enough potential customers who, after the initial online research, expect to see printed material. They need to know that you have a physical address, a phone number, and that they can see all types of printed material before they commit to you.
#4 Website Creation
An on-line presence that compliments and works hand-in-hand with your proposed brand image. Reinforce your USP so that you can push your company's brand into the customers awareness.
#5 On-Page SEO (Search Engine Optimization)
WordPress websites have various "on-page" SEO processes to get you to the top of web searches. Using keywords, meta tags, search snippets, tagged images, and other tools, your website will be at the top of search inquiries made by interested people and then converting them into clientele.
#6 Social Media Promotion
Facebook has 1.65 billion monthly active users. There are 350,000 tweets every minute. Obviously you cannot be without some kind of social media presence.
5by5 Design can make your brand image read loud and clear!
Contact them today to get started on establishing your brand, 586.997.9647