LinkedIn is the more professional Facebook. Not only is this social platform terrific for sharing information with other professionals, it’s also a great online network development tool to connect with other professionals, potential employees/employers and business partners. Here are a few tips to help grow your LinkedIn profile:
· Customize your URL
If you go into the settings on your profile, on the right hand side LinkedIn will give you the option to customize your URL. This means instead of having a bunch of random letters and numbers like, www.linkedin.com/lkjlkju3976732 (that’s a made up link), you could have your profile look like mine: https://www.linkedin.com/in/laurenakramer. Not only does it look more professional, the link is also easier to share.
· Have a professional profile picture and a cover picture
LinkedIn, like stated before, is just like Facebook but more professional. So, your profile picture shouldn’t be a selfie. If you have a professional photo, I definitely recommend making that your LinkedIn profile picture.
Not only do you want to look professional, you want to make sure that you show that you have a personality. Add a cover photo of something that helps describe you as a person. For example, I’m a huge Detroit Red Wings fan, so a great cover photo for me would be a picture of the Red Wings logo. As a business, you could have your cover picture be your logo.
· Create a profile badge
The profile badge is a way to promote your LinkedIn profile on your website, blog, emails, etc. That way whenever anyone sees it, they can just click on the badge and it’ll take them straight to your profile!
· SEO your profile
The key to helping your profile show up more often when other LinkedIn members go searching for certain words is to make sure that your profile has keywords in your headline and/or summary. This way your profile becomes more searchable, you’re improving your SEO (search engine optimization)!
· Endorse others and they’ll endorse you
LinkedIn has this cool feature where you can endorse your connections with the different skills that they obtain and vice versa. This is a great way to give a shout out to an employee, co-worker, boss or friend that they’re doing an incredible job. The recognition will go a long way; not only does it help boost up their profile, they also have the opportunity to endorse you and your skills!
· Job search
If you’re in search of a new job, or a Millennial looking for your first job, LinkedIn offers the Job Board. It’s a great way to search the different companies on the social platform that currently have openings.
· Monitor your profile
You can actually view who has been looking at your profile. By looking at this, you can then connect by sending a message and start networking!
· Basic vs. Premium
If you’re already on LinkedIn, I’m sure you’ve been offered a free trial to upgrade your profile to Premium instead of Basic. The Basic account is free and gives you the opportunity to build and maintain a regular account. The Premium account is a paid account. There are four different packages you can choose from to help you maximize your subscription to Premium and help you in your professional life. These packages are Job Seeker, Sales Navigator, Recruiter Lite and Business Plus. You can choose what package would be best for you and hopefully it’ll help expand your professional life!
Make sure that if you haven’t filled out all parts of your profile, you do so. In your summary there should be enough action words and key words (to help with SEO!) that connections will be able to understand what you do professionally. Remember, your LinkedIn is for your business life; your Facebook profile is for your personal life.
Don’t hesitate to leave a comment or email me if you have any more questions. Also, be sure to connect with the Chamber on LinkedIn!