· Branding, branding, BRANDING!
Twitter is another fantastic tool to help you with your brand. Always include your logo in your profile picture and/or cover photo. Make your bio short, sweet and to the point. Most importantly, be personable. You don’t want to seem like a robot running the account.
· Tweet 3-5 times a day.
You don’t want to become “That Tweeter” and overload your follower’s feed with endless irrelevant tweets. Click through rates and engagements usually start to decrease after your third tweet, so your tweets wouldn’t have the audience they deserve.
· Have conversations.
Be social! It’s a great networking tool for a reason! Twitter is constant conversation. If someone tweets at you, respond. Tweet shout outs to a customer, client or friend that made your day.
For example, just recently I had an incredible experience tweeting with OnStar. I locked my keys in my car when I went into the gym thinking that I could use the OnStar app to unlock my car when I came out. Well, none of it was working. I was locked out of my car. I tweeted at OnStar; they direct messaged me and are now fixing my problem. Now that is customer service in the 21st Century! My mind was blown.
· Follow like-minded people and businesses.
This is comparable to going into an After 5 and trading business cards with other professionals and making connections, but you’re doing it online. It’s networking, y’all! By making these connections, it gives you the chance to gain more followers.
· Develop a custom #.
The first example that just popped in my head is the crew at Channel 7 WXYZ. Stephan Clark started #BackChannel to give viewers and fans a behind-the-scenes look at what goes on when the cameras aren’t rolling. The entire evening news crew has now picked up the hashtag and even viewers have started to use it too!
If you’re unaware as to what a hashtag is, it’s this brilliant way to group together tweets that are all about the same topic. If you click on #BackChannel, Twitter will bring up all of the tweets that are using the hashtag. From there you can see what people are saying, start conversations, follow people, gain followers, network…am I sounding like a broken record yet?
Like I said in the beginning, you have 140 characters to get your point across on Twitter. But humans are lazy and apparently don’t read through tweets that use all 140 characters. So if anyone is still reading this 500+ word blog, keep your tweets short! Also, include pictures! Analytics have shown that tweets containing an image have a higher click-through rate.
Still don’t have a Twitter account? Sign up today, follow SHRCCI on Twitter (@SHRCCI) and start tweeting!