Here’s what you missed:
- Use a professional photo – a friendly headshot! Nothing cropped out from other pictures, no “selfies,” and as cute as your dog is, let’s leave pets out of this one.
- Have a catchy headline – something beyond your official “title.” Tell us what you DO, make people want to read through your profile. For example: Leon’s headline reads, “Reducing Uncertainty in people’s financial lives for over 26 years” instead of “Financial Advisor at LJPR.”
- Having trouble with this? Use your keywords! What is your “perfect customer” searching for when they are looking for you? What would you be typing into the search box to find yourself? Brainstorm your keywords and put them together in a short 8 – 10 word headline.
- Things to add to your profile: Where do you work? Where did you work? Where did you go to school? (this can include high school, colleges and universities!) Do you have any certifications? What are your skills? (don’t get too crazy on this one! Less is more here) What are you interested in? Do you volunteer anywhere? Don’t forget to customize your LinkedIn hyperlink found on your profile if you haven’t already!
- How do you properly connect with someone you know, or would like to know? Start with people you know – friends, relatives, co-workers, clients, etc. Join relevant groups (especially your alma mater!) and participate! Comment, share content, showcase your expertise!
- Don’t connect with people you don’t know, and don’t see a mutual benefit in connecting with! There are quite a few LinkedIn spammers that will connect with anybody and everybody and you don’t want to give spammers access to your connection list.
- Use Messaging – Have a catchy or personalized subject line, introduce yourself, catch their attention with something personal, keep it short and have a call to action.
- Building an Audience – perhaps the most important thing to do while using LinkedIn! Build your audience by sharing content relevant to your audience. It’s better if the content is original however, it’s also an option to push content that you find helpful, informational and beneficial to your clients. Use links to move your audience to your blog, website, etc. to boost your SEO!
A big thank you goes to Leon LaBrecque for presenting this Network & Learn event! We had over 150 people attend and we got some very positive feedback from this event. Thank you to Dave & Buster’s – Utica for providing the space, and thank you to our event sponsors: First State Bank, Beaumont Hospital, Baker College, Davenport University, The Village of East Harbor and the Macomb Daily. Our events wouldn’t be nearly as successful without the generosity and support of our sponsors, so thank you!
Click here to connect with US on LinkedIn!
As promised, here’s the PowerPoint Presentation:
60+ Tips on Using LinkedIn Effectively - Terry Bean