· Have a goal for every post.
Every post on social media should have a call to action. This means that every post is challenging or asking your audience to do something. Here’s a fantastic example from our Facebook page:
· Connect your personal page to your professional page.
This is an awesome way to be able to promote your business page to all of your friends to your personal page. Plus, you need to do this in order to create a business page. You can also invite your friends to ‘Like’ your business page as well! Then the magic of social media will happen and your friend’s friends will like your page and it’ll snowball from there!
· Facebook-exclusive give-aways.
This is a great way to gain more ‘Likes’ on your page. For example if you run an accounting firm, you could post, “Like our page and receive a free consultation!” This is fantastic tactic to utilize, especially during tax season, to get some traffic to your page and also into your office.
· Use Facebook analytics.
Facebook analytics are awesome and FREE! If you go to your business page and click on the ‘Insights’ button at the top and you’ll be able to monitor what’s working for your page and what’s not. This is great to use so that you can create and mold your strategy to your target audience.
· Place business ads.
Now placing advertisements do cost money, but you can spend as little as $5! The really neat thing about placing ads is that you can choose who you target. So let’s say you own a beauty salon and you’re placing an advertisement for wedding hair. You can narrow it down to targeting women ages 24-50, a 15 mile radius around Sterling Heights who watch Say Yes to the Dress. Your ad will then show up on the side or in your target market’s newsfeed.
· Boost your posts.
Just like placing advertisements, boosting your posts will cost you some money as well. But again, you can spend as little as $5. If you have a Facebook post that you saw did extremely well in analytics (‘Like’ the post about receiving free consultation for a ‘Like’) you can boost the post so that it will show up in more newsfeeds. Your company’s page will be showing up more often and will start to be engraved in Facebook users’ heads.
· Post no more than two times a day.
You also don’t want to post too close together. For example, post once in the morning and another in the late afternoon. The reason why I say not to post more than twice a day and to spread out your posts is because if you post too often, your posts will start to negate the one before. Meaning, if you post a really cool Facebook-only promotion and then a half hour later post a picture of your business, the second post could show up in your follower’s newsfeeds instead of your promo post. Therefore, negating your first.
Remember that Facebook is meant to be more in-depth than an Instagram post or a 140-character tweet. Facebook is intended for detailed discussions. Just like every other social platform, make sure you’re following like-minded people, businesses and you’re networking!
Start creating and building your Facebook page, like SHRCCI and let us know how your Facebook page is working for you! Remember, building your social profiles will take time. Be patient and get social!