· You don’t need to be a visual business.
Pinterest is quite often used as a way for people to find inspiration, creativity and plan their future. If your business sells service rather than selling products, like accounting or insurance, have a pin board that is for future planning. A great example for this would be ‘Tax Tips’ or ‘How To Save Money.’ Fill these boards with info-graphics that you find useful or even info and pictures from your website.
· Make a business account page.
The business account page is similar to a regular profile, but Pinterest has now given businesses the ability to track their analytics! It’s also a fantastic way to promote the different products and services your business offers. Create a board that’s all about your business. Make an ‘About Us’ board that is all about you and your business. You want to personalize your profile! Check out Bank of America’s success story by utilizing all of the many benefits the business account page offers.
· Add your website to your pins.
If you pin images from your website, make sure you add your website link to the pin so that it’ll direct them straight to your site. If the picture is from your work place, add the location via Foursquare! These two tips will be able to increase traffic to your website and help build up your search engine optimization (SEO).
· Add the “Pin It” button to your website.
Adding the “Pin It” button to your site will help you or any of your web viewers to pin directly from your site. Once you’ve set it up through your Pinterest business profile, drag your mouse over a picture and a little button will pop up in the corner that says ‘Pin It!’. Click on the button and it will take you right to the pinning page.
· Make sure your boards are organized.
You can have as many boards as you want on Pinterest so use that to your advantage! Create a board for inspirational quotes, animals, your products, your business, gardening, food, beverages, funny pictures, etc.
· Know what your audience is looking for.
Pin information about your business but also different ideas that you think your target market would fancy. For example, because we’re all located in the Metro Detroit area, make a pin board about the history of Detroit. Another popular board would be a Pure Michigan board. Pin anything from different places up north to the history of Michigan!
· Pin regularly.
Just like any other social platform, make sure you’re using it daily. You don’t have to go nuts with your pins, but at least pin 5-10 different ideas to some of your boards a day.
Don’t be afraid to join Pinterest. Not only will it help your business, you may just be inspired to start something new! Once you join, don’t forget to follow your Chamber!