· Instagram puts a personal touch on your business.
Instagram is awesome because you can post and show your followers a behind-the-scenes look at what goes on at your business. By doing so, you’re showing your audience the geniuses behind the brand. It shows that you truly care about your public image and makes your business, products and services more appealing to your customers and target audience.
· It will help you create a brand.
Now, this isn’t saying that you don’t already have a brand. But sometimes it’s difficult to give a visual to your brand. Instagram is all pictures with enough room for a caption. This is the perfect social platform to help you portray your brand and help your customers and target audience see what your business is all about. Remember, a picture is worth a thousand words!
· Two words: Instagram Contests.
The word contest may seem very intimidating, but this will help boost your business to the next level. Your competition does not have to be intricate at all. Remember this: K.I.S.S. (Keep It Simple Stupid!). It’s all about creating more awareness and advertising for your business. People love to win things. Create a hashtag, have a reward and off you go!
· Promote and share events and special occasions.
By promoting and sharing the events and special occasions you and your business are present at, you’ll be able to show your audience that you’re active in your community. This is also the perfect way to advertise to your followers and encourage them come to an event if your business is hosting or sponsoring.
· Promote products and services.
This is important. Do not forget to promote what your business does or sells. This point is pretty self-explanatory.
· Cross Promotion on Social Platforms.
To prove that Instagram is amazing, once again, you can push your Instagram posts to your other social media platforms. It’s so easy, you go through step-by-step and link up your other social platforms to Instagram and then literally just push the ‘Twitter’ or ‘Facebook’ button and it’ll post to them! I don’t think they could’ve made it easier for us!
When you start to post to Instagram, make sure that you use hashtags (#) that are relevant to your business and industry. By using these #’s, you’ll be able to connect with other professionals in your industry and gain more followers. It’s a great way to network on a social platform. To get more likes, use the color blue! It’s been proven that Instagram posts with blue as a dominant color gets more likes. It’s all about psychology, folks, and apparently the color blue attracts more attention.
Also, don’t forget to engage with your audience. Like their pictures, post comments and respond to any comments that your followers leave on your posts, even the negative ones. You want to create a good image and social relationship with them.
Take these tips and start creating your business Instagram account, and make sure you follow us at @shrcci!