Instagram is all picture and video based with a caption. It’s the perfect platform to help build your brand visually while adding a personal touch to your business. Always make sure you’re sharing the latest and greatest with what’s going on at your company.
Whether you’re promoting different events or giving your followers a behind-the-scenes look at your company, Instagram helps you show your people that you’re not just another cog in the machine. Make sure you’re always using hashtags, taking advantage of cross-promotion and engaging with your audience.
Twitter is having conversations in 140 characters or less. It’s connecting with people who are in the same business as you and making sure that you’re socializing and networking with them. For businesses, I suggest creating a custom #. If you recall from the Twitter blog from a few weeks ago, I talked about Channel 7’s #BackChannel. I’d say not to tweet more than 3-5 times a day so you don’t become “That Tweeter” to your followers. Also, don’t forget to post pictures! They get some of the highest click-through rates!
Facebook is everybody’s favorite way to “stalk” his or her friends and family members. But it’s also an incredible medium to use when promoting a business. For your business page, make sure every post has a call to action and that you’re always engaging with your audience. Where Twitter is only 140 characters, Facebook has no limit. So make sure you’re having detailed discussions when necessary! Also, remember not to post more than 2 times a day and to space your posts out. You don’t want to over-post yourself and prevent awesome news about your business missing your followers.
Folks, you don’t have to be a visual business to be on Pinterest. The number one use of Pinterest is for inspiration. If your business sells service rather than selling products, like accounting or insurance, have a pin board that is for future planning. Add the “Pin It” button to your website, make your account a business account page so that you can receive analytics, and always have organized pin boards. Pin what makes sense with your business and what your audience is looking for.
LinkedIn is the business world’s version of Facebook. But, don’t forget! Keep your Facebook (personal) life and your LinkedIn (professional) life separate! LinkedIn is the best platform for sharing professional news and information with colleagues and connections. Set your most professional picture as your profile picture, but don’t forget to personalize your page a tad with your cover photo. Is your URL super long? Customize it! Complete your profile so that all of your information is in there.
I just went a little in-depth on these few social platforms. If you wish to get into the nitty-gritty with it, email me! Don’t forget to follow your Chamber on Instagram, Twitter, Facebook, Pinterest and LinkedIn!